The highlight of the campaign: Items customers may be able to decide which products on Cyber Monday are to be offered at reduced prices.
Until 25.11.2010, customers from a list of 100 products to choose five products that are intended to be offered at a reduced price on Cyber Monday. The 30 most popular items are then offered on this day in limited quantities at lower prices. For this purpose, products are in the areas of consumer electronics, food, Sports equipment, watches, jewelry, kitchen equipment, DVDs and video games.
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